Letters CMO for Chief Marketing Officer monochrome SVG vector logo for Digital Marketing Agency CMO Solution based out of Utah, USA

Vision & Mission

CMO Solution was founded in 2009 by former software Chief Marketing Officers to match marketing's expanding remit, which has grown to include dimensions such as customer experience, digital commerce, data science, and digital transformation. As marketers shift from building digital ecosystems to create connected experiences, new needs are emerging, built around a customer-first viewpoint, with the creation of personalized, attribution modeling, data sciences, integrated skills at every touchpoint, and stage of the buying journey.

Traditional agencies struggled with the complexities of this broadening scope across technology, business acumen, trends, techniques, and, more importantly, the complexity associated with B2B marketing in a customer-driven hyper-relevance landscape.

Our vision is that marketing agencies will need to evolve to stay competitive and to prove measurable value by supporting client customer personalization initiatives, attribution modeling, collective intelligence, and customer journey analysis.

Our differentiation is our clients as they are the ultimate expression and reflection of our work. Customer-first, customer-led, and customer-centric are not just marketing terms thrown around. They govern our mission, vision, operations, and ultimate our promise. We strive to demonstrate best-in-class performance in-house before we make solutions available to our clients. If an agency expects to pay customers to use its products or services, it should expect no less from itself. Relationships are the result of sustained integrity, transparency, and predictability.

Our mission is to become a leading B2B digital marketing agency for growth-stages technology companies, specializing in customer experiences and community intelligence solutions.

Our Values

Customer

Our customers are the lifeblood of our business and the ultimate expression and reflection of our work. Mutually rewarding relationships are the result of humility, integrity, transparency, and predictability. We're an agency more focused on outcomes than projects. We make every decision and measure every result based on how well it serves our customers. Meeting customers' expectations and delivering on our promises is paramount to our success.

Integrity

Securing trust is a prerequisite to any successful relationship. Trust earned through consistent behavior that demonstrates integrity. We measure our success by the degree to which we keep our promises and uphold our end of any value exchange. We're honest, transparent and committed to doing what's best for our customers and our company. We have no tolerance for politics, hidden agendas, or passive-aggressive behavior.

Teamwork

We work together, across boundaries, to meet the needs of our customers, and to help our company win. Our success is dependent upon the collective energy, intelligence, and contributions of all of our Team Members. That means we show up for each other, act with empathy, and bring our authentic selves to work every day. We're growing this company, not for our gain, but each other, It's only through teamwork that we achieve greatness.