What is Customer Experience?

Customer Experience is a comprehensive collection and analytics approach that identifies and tracks the dimensions, metrics, behaviors, and relationships that influenced conversion across multiple channels and journeys. Customer experience drives emotional connections to brands with data-driven insights that inform and inspire the creative process for highly relevant and productive experiences. The underlying drivers of human decision-making have become exponentially more complex in recent years. Macro and micro environmental factors, demographic and economic shifts have accelerated the mass adoption of new technologies. The impacts on consumer behavior have been unpredictable. This means decision-makers now need to understand their customer at a deeper, more profound level than ever before. The problem is that – for today’s companies – transactional data, traditional market research and demographic profiles alone are no longer enough; they explain what customers are doing, but not necessarily why or when. Leading companies are combining advanced qualitative insight methodologies with an entire ecosystem of quantitative data-driven observations about their customers to achieve ever deeper customer understanding. Forward thinking companies have always pushed the boundaries of technology, insights and design to reimagine the experiences they want customers to have. Today, we are crossing a new threshold as businesses from all types of industries adopt a host of digital technologies that are reinventing how they interact with customers across physical as well as digital environments. CMO Solution help our clients identify and express their unique purpose, identity and promise to design iconic customer-centric experiences that ignite people to action across the customer journey and drive emotional connections to brands with data-driven insights that inform and inspire the creative process for highly relevant and productive experiences.

Wireframes are schematic diagrams that define the content and user interface elements that should appear on the pages of your website or app. Wireframes are simple line drawings of page layouts. With a wireframe you are worrying about the content that is on the page and the priority of that content—what needs to be seen first and communicated the most. You aren’t worrying about exact placement or design details. Each page that has a unique layout should have a wireframe. There will be many pages that use the same template and those can all share a wireframe template. Many people make the mistake of locking into their wireframes too much that they don’t allow for flexibility in the design stage. Wireframes represent the website strategy without visual distraction.

Used in combination with wireframes, prototypes allow us to explore and test ideas quickly and inexpensively. Their scope and complexity will vary depending on the needs of the project, but their purpose is to simulate the actual experience of a service in the context that it will be used. We validate prototypes with stakeholders and end-users, and any feedback is quickly merged back into the design.

What is Responsive Design?

A responsive website is a website that changes its layout depending on the device it is displayed on so it looks one way on a desktop computer, but then adapts to the smaller screen size and layout on a tablet or mobile phone. In this way, a single development project can cater for multiple device form factors. A responsive website is not the same as an adaptive website. A responsive site uses the browser’s screen space to determine how to reflow the original design content that was probably optimised for desktop, while an adaptive site provides a specifically tailored design for the device you are using. Designing an adaptive site requires multiple fixed layout sizes, usually the six most common screen widths, and the relevant one is deployed depending on the screen size of the device. Mobile website interfaces demand a simpler approach and a consideration of screen size and input method. A specific design for various mobile screen sizes in the form of an adaptive design may be an option. However, Google prefers responsive to adaptive sites, so creating an adaptive site may not be within the best interest of your business in terms of SEO.

What is User-Centric Design?

In order to serve the user, a user interface must be user-centric in nature, or completely user focused in both its design and implementation. This means that the interface (and its various components) needs to put the user first and take into account their various goals, needs, and expectations when accomplishing a set task. At the same time, it must also be flexible enough to accommodate the user’s personal tastes and preferences.

How Much Should a Website Cost?

Websites are at the heart of any successful digital marketing strategy. Your website is your 24x7 virtual sales force in an always-connected world. Like a salesperson, great web design educates, entertains and enlightens your target audience, inspiring them to take action toward a buying decision. Your site needs to tell buyers and influencers a unique, relevant and compelling story that stands out from the competition All website should be designed and developed to ensure a mutually rewarding experience for the visitor, while still meeting the company’s business objectives, such as, increasing sales, creating brand ambassadors, leads and, ultimately, conversions. On average, the upfront cost of a site, which includes launching and designing it, is $10,000 to $150,000, while routine website maintenance ranges from $100 to $5000 per month — or $1,000 to $50,000 per year.The best way to look at web design prices is as three separate tiers: Basic Web Design: a basic web design costs between $1000 to $10,000. It provides your business with a simple, yet effective website. Like intermediate and advanced web design, basic web design creates a website specific to your brand and goals. Intermediate Web Design: an intermediate web design costs between $10,000 to $50,000. It provides your business with a well-designed, performance-driven website. It often includes additional features, like a Content Management System (CMS) or copywriting, to meet your company’s unique needs. Advanced Web Design: an advanced web design costs between $50,000 to $100,000. It provides your business with a custom, cutting-edge website. This web design tier can feature several add-on services, like database integration, ecommerce functionality, and more. CMO Solution help our clients identify and express their unique purpose, identity and promise to design iconic customer-centric experiences that ignite people to action across the customer journey and drive emotional connections to brands with data-driven insights that inform and inspire the creative process for highly relevant and productive experiences.

Why is Web Design Important?

Web design is the process of creating all the visual aspects of a website or application interface. This includes the layout, color scheme, images, logos, type, design elements, etc. The web is a visual medium, so design is an important part of creating assets that are both engaging and effective. Websites are at the heart of any successful digital marketing strategy. Your website is your 24x7 virtual sales force in an always-connected world. Like a salesperson, great web design educates, entertains and enlightens your target audience, inspiring them to take action toward a buying decision. Your site needs to tell buyers and influencers a unique, relevant and compelling story that stands out from the competition Designers need to keep in mind the technical aspects of design, while prioritizing the human factor. Digital properties shouldn’t just be beautiful. They need to ensure a mutually rewarding experience for the visitor while still meeting the company’s business objectives, such as increasing sales, creating brand ambassadors, leads and, ultimately, conversions.

What is Personalization?

Personalization is the act of dynamically curating experiences to each individual and context in a seamless manner across channels. This includes all interaction, such as marketing, shopping and services experiences. Web personalization helps marketers move the needle by enabling them to deliver a continuous, personal experience to individual visitors or target audiences at scale. Personalized experiences result in higher engagement rates, increased brand preference and loyalty, improved conversion rates, and an uplift in sales. Personalization is the most valuable component of most experiences. It involves demonstrating that you understand the customer’s specific circumstances and will adapt the experience accordingly. Use of name, individualized attention, knowledge of preferences and past interactions all add up to an experience that feels personal. Customers expect the business to know them better than they know themselves by paying close attention to their unique preferences and making recommendations that are relevant within the context of the situation. Treating customers as a persona is generally seen as a best-in-class approach for digital experiences. Personas are an important tool for market research and creating customer journey maps.

What is Agile Development?

The Agile methodology is an approach that enables a project team to effectively manage a project which does not have fully defined requirements and where project priorities change; it’s incremental and iterative. In a nutshell, the most complex and innovative technical projects tend to lend themselves to the Agile framework as it focuses on delivering working software in short periods of time that can be quickly improved upon. The Agile with SCRUM framework focuses on delivering the highest priority features in short project cycles, called Sprints. At the end of each Sprint, there is a shippable product which will be signed off before moving to the next Sprint. The product will be launched when it achieves the Minimum Viable Product (MVP) which would have been defined at the requirements stage. As Agile with SCRUM promotes a collaborative process, we expect the client to be involved during the development process so that we can deliver the best results at the end of every sprint. CMO Solution help our clients integrate emerging trends, technologies and patterns with their customers’ needs, aspirations and journeys to bring a digital ecosystem, website or app platform to market through engineering rigour and an entrepreneurial approach using rapid prototyping and customer testing, proposition and development.

CRO audits deliver a complete evaluation of a site’s performance from the standpoint of user engagement leading to conversions. It uncovers the areas of confusion, resistance, and stagnation that can cause visitors to abandon landing pages without taking desired conversion actions. And once we know where the problems are, we can determine which tests can identify potential solutions. CRO audits looks at how well pages begin and complete the conversion journey, CMO Solution help our clients with Conversion Rate Optimization (CRO) to stop funnel "leaks", decrease cost-per-acquisition (CPA) and improve sales-qualified lead conversion rates with a holistic approach that analyzes, tests and optimization customer experiences across usability, aesthetic, channel, funnel and customer journeys.

Web Design | Web Development

Web Design

Business acceleration through iconic experiences that take into account scale, context, intent and bias to ensure they are as functional as they are beautiful.

Web Development

Accelerate time to market through agile engineering rigour and an entrepreneurial approach using rapid prototyping and customer testing, proposition and development.

Landing Page

Maximize campaign conversions with personalized landing pages optimized for advertising platforms, channels, audience sentiment and stages of the buying journeys.

Conversion Optimization

Maximize conversions with a holistic approach to analyze, test and optimize customer experiences across usability, aesthetic, touch points, and customer journeys.