What is Social Media Marketing?

Social media marketing is defined as an organization's ability to dominate a market through the use of social media to promote their products and services. Social Media Marketing provides companies with the education, strategy, policy and measurement model for effective application of social media vehicles for customer acquisition, retention, expansion and advocacy. Social media marketing is the online tool that people use to share content, profiles, opinions, insights, experiences, perspectives, knowledge and media itself, thus facilitating conversations and online interaction between groups of people with interest on relevant subjects. The content of social media sites is primarily user-generated. Social marketing is shifting away from company-to-buyer marketing, and toward peer-to-peer influence marketing. In addition to brand awareness, social media is also helping organizations achieve business objectives such as lowering customer service costs, tracking changes in brand perception, mitigating risk, attracting top talent, and even feeding social insights into supply chain analyses. CMO Solution helps our clients build and manage their most profitable social communities with data-driven persona-centric “cookbooks” and strategies that mine for relevant conversations, orchestrate the right cadence, and identify touch points is critical to creating a customer journey map to create stories, images and conversations that ignite engagement with the right audiences.

What is a Social Media Audit?

Social media audits use a variety of tools to dive deep into your social presence, assess your social media performance, we analyze competitors’ activity and make recommendations for your social channels that align with your business objectives. As part of your social media audit agencies using social listening tools to assess, measure, benchmark and report on conversations, sentiment, audiences. Social Media Audits provide marketing management with a 360 degree audit of social media marketing performance. Traditional marketing audits often fall short as they tend to focus primarily on media, activity or functional performance only. 360 degree qualitative and quantitative marketing audit that assesses performance across three dimensions: Operational Agility, Market Accuracy and Market Access. CMO Solution understands that every business is different. Our job is to understand the nuances, competitive environment, and complexities of your industry and your business. We employ a set of tools, integrated SEO and a proven methodology to evaluate the power of your current web site and social presence. We survey the competitive landscape to identify patterns, trends, and opportunities for your business. The result is a comprehensive customer-insights report that analyze specific customer segments and their behavior to spot opportunities and predict future actions requires tracking, analyzing, and interpreting customer behavior to targeting and shaping relevant content and experiences.

What is a Social Strategy?

A social media marketing strategy identifies and tracks the dimensions, metrics, factors, events and relationships that influenced conversion. The backbone to customer-centric marketing and any social media strategy is mapping the customer’s journey and influences across all touchpoint engagement, channels, segmentation and targeting. Advanced social strategies track, analyze, and interpret customer behavior and conversations to continuously create and optimize a single a comprehensive snapshot of the ideal or most profitable customer / audience and their conversion pathways and influencers. The benefits of a social media strategy include: Increasing customer loyalty and generating new leads through correct targeting via social media. Targeting influencers, which allows your brand to develop an outreach strategy. Monitoring social sentiment to support marketing plans. Creating content schedules, content categories and sample content for review and approval. CMO Solutions helps our clients identify and express their unique purpose, identity and promise to design iconic customer-centric social strategies, content and experiences that ignite people to action across the customer journey and drive emotional connections to brands with data-driven insights that inform and inspire the creative process for highly relevant and productive experiences.

What is Social Media Listening?

Social media listening, also known as social media monitoring, is the process of identifying and analyzing the dimensions, metrics, factors, events and relationships that influenced social conversions. Social media monitoring or listening is the tracking of social media for information about an individual, organization or business. Marketing automation platforms integrate all monitored social media accounts into one dashboard for easier management. Social media listening allows these conversations to be monitored and analyzed for marketing purposes and are essential for mining critical conversations, narratives and influencers. Utilizing Social Listening, which is the process of monitoring digital conversations, to identify customer engagements and convert them into opportunities for your company to shine. Identifying opportunities for new profit from audiences you're already engaged with. Testing hypotheses before executing market strategy to ensure optimal growth. Preparing social media data to generate new leads and encourage business growth. Understanding customers and increasing revenue by becoming intuitive with their wants and needs. CMO Solution helps our clients build and manage their most profitable social communities with data-driven persona-centric “cookbooks” and strategies that mine for relevant conversations, orchestrate the right cadence, and identify touch points is critical to creating a customer journey map to create stories, images and conversations that ignite engagement with the right audiences. We employ social listening techniques and survey the landscape in order to grab those special moments to build trust, brand equity and engagement with your base.

Why Review Management Matters?

Reputation and review management programs harness the power of ratings, relationships, referrals and user-generated-content to drive social engagement, communities and attract more customers through social listening and learning platforms that orchestrate conversations, reward brand loyalty and connect with influencers. Alerting you when there is a negative review to engage with customers and gain insight. Executing an immediate action on problem products to ensure customer satisfaction and loyalty retention. Applying customer feedback to product development in order to evolve offerings. Benchmarking product performance against competitors, so you know where improvements are needed. Correcting inaccuracies in your online listings, and then ensuring your locations rank higher in local search results CMO Solution helps our clients build reputation and review management programs to harness the power of ratings, relationships, referrals and user-generated-content to drive social engagement, communities and attract more customers through social listening and learning platforms that orchestrate conversations, reward brand loyalty and connect with influencers.

What is Social Media Advertising?

Social Media Advertising or Paid Social is an important and effective channel for engaging with and converting your consumers. As the social networks look to generate more revenue, marketers have to pay to achieve big social results. Dwell times, advanced targeting and massive reach make it an attractive option for many marketers. Pay-per-click advertising, also known as PPC, is more or less exactly what it sounds like: you’ll pay each time a potential customer clicks on your advertisement. PPC on social media sites, like Facebook, Instagram, and Twitter, show up on targeted users’ social media feeds, story, or online marketplace. PPC advertising is typically conversion heavy thanks to its visibility and ability to be highly targeted. It is particularly successful if you’re careful to direct those that click on your PPC ad towards a landing page that encourages them to make a purchase, sign up for your mailing list, schedule a call or any number of specific business KPIs. To make the most of your paid advertising on social media, figure out which sites your target demographic frequents. Boost your effectiveness even further by flexing your creative muscles and highlighting your brand with videos, images, and written content that is more eye-catching and engaging than traditional ads. By taking advantage of the PPC models offered by many social media platforms, you can broadly increase brand awareness while still only paying for those users who actually click through to your website. Social advertising can take advantage of the creative potential of social media networks like Facebook and Instagram by allowing you to use original and informative content like videos, pictures, and blog posts. CMO Solution helps clients seamlessly integrate media and message for accurate delivery for both multimedia campaigns and high-volume variable advertising campaigns in the context of the user journey to achieve growth in conversion volume or market share through our connected offerings in design, consumer intelligence, content and channel expertise in audience targeting and attribution.

Why do I need Community Management?

According to Aberdeen Group’s Online Communities research, companies with online communities enjoy 40% greater profit margin per account. Positive and ongoing engagement with you community and social networks is essential for keeping them active and healthy. Data shows that marketers that add online communities into their multi-channel and multi-touch marketing programs achieve 31% greater ROMI, compared to those without this technology (47% vs. 36%). In addition community management offers the following benefits: Growing communities by fostering engagements, ultimately encouraging customers to have a positive connection with your brand. Providing unique expertise - a perfect blend of people and technology - to drive new business. Responding to customers on behalf of your brand in a respectful, timely manner with the goal of providing the best social customer care possible. Offering customer's real-time information on products and services to increase ROI. Meeting customers demands online, ultimately generating new leads through positive reviews, both online and via word of mouth.

Social Media Marketing ROI?

With most channels, you can calculate your ROI by dividing the amount of money you earn from a campaign by the amount you initially invested in it. If you run ads on the platforms that are designed to generate sales, you can use this same formula. Simply divide the overall spend for your ad campaign by the amount of revenue it generated, and you have your answer. In order to get a more realistic picture of how well your social media marketing strategy is performing, compare your investment to the reach, engagement, and website clicks it produces. For example, let’s say your company decides to spend $1000 per month on social media management services and another $1000 per month on Facebook ads. At the end of the month, you check your site’s analytics and see three conversions from social, with a total value of $200. If this was the only information you looked at, a return of $200 from a $2000 investment would seem like a waste.

What is Influencer Marketing?

Social media influencers are achieving more influence in recent years, gaining significant followings on multiple social media platforms. Social media isn’t new, of course, but its reach is continuing to grow. Positioning yourself with the right social media influencer can make all the difference. In the past, businesses were able to have inuencer endorse products openly, but consumers are becoming more aware and are less receptive to this marketing tactic. Because of this, a subtle approach is needed to gain the benefits of a social media influencer. Businesses with successful social media influence develop mutually beneficial, long-term relationships with influencers, so both receive more organic endorsements. These relationships not only provide you with a steady outlet for your promotions, but it also makes inuencers less likely to abandon your brand. Investment in social media influencers to grow exponentially as businesses try to capitalize off influencers’ built-in audiences and extended reach. Studies have shown that nearly 20% of consumer purchase decisions are influenced by Facebook posts or YouTube videos. Moreover, while buying at a physical location, 60% of consumers have been influenced by a social media post or a blog review.7 Another study indicated that, on average, businesses generate $6.50 in revenue for every dollar invested in influencer marketing. This spread comes from 70% of advertisers making $2 or more, and 13% make $20 or more per dollar invested.

What is Social Sentiment Analysis?

Sentiment analysis is the best measure of how a brand sits with an audience within a landscape using Natural Language Processing (NLP) and computerized logistics to identify the attitude of a speaker or tone of online content. The purpose of the exercise is to determine the attitude and tone of people when they talk about your brand, competitors or industry. We live in a world where online opinions can count for more than brand messaging, and sentiment analysis allows you to identify negative mentions so that you can rectify them where appropriate. It also lets companies look at who is engaging and how, and what the audience is saying about their competitors, surrounding events and more.

Social Media Marketing | Online Communities

Social Media Design

Boost engagements with custom social media design that combines the company’s brand identity with the unique attributes of individual social networks platforms.

Social Media Management

Automate the mining of relevant conversations to dynamically personalize and reconfiguring the narrative to align with market trends and company’s unique value proposition.

Social Media Advertising

Increase leads and conversions with strategies, offers and ads tailored to the unique audience and attributes of individual social advertising platforms and strategies.

Online Review Management

Increase engagements and rankings with review management programs that harnesses the power of loyal customer ratings, testimonials, and user-generated-content.